More Vintage Christmas Catalog Images, or The Stuff That Dreams Are Made Of
The W.T. Grant chain of variety stores was founded in 1906 by William Thomas Grant. The chain filed for bankruptcy in 1976. Twenty years earlier, though, its Christmas catalog showed a variety of gift items for the whole family.
At the same estate sale were two more Christmas catalogs from 1956: Toylane (probably a generic catalog that the individual variety store could stamp its name upon) and ToyTime from May Co. in Southern California.